SURFscape 2024
SIMA’s beachfront consumer expo is back and will take place April 27th and 28th in Huntington Beach, CA.
Demo, sell and connect with thousands of consumers looking to discover new brands and products.
#SURFONOMICS
The surf industry is driven by a growing, passionate, and vibrant customer base of participants in the United States.
Surfonomics is how we define the financial scale and impact of surfing on the global economy.
35 Million Surfers
Depend on our industry to protect our oceans.
$50B
Surfing generates more than $50 billion in economic activity.
$65B
Surf tourism is on the rise and now accounts for more than $65 billion in spending
$9M
The SIMA Environmental Fund’s annual Waterman’s Gala has generated more than $9 million to support environmental groups.
$18M
A healthy surf zone can generate an average of $18 million annually.
Industry Press Release
Slater Designs Unveils the BOSS UP, Kelly Slater’s First Performance Midlength Surfboard Model
Colorado State University Global and USA Surfing Partner to Provide Advancement Opportunities for Learners Worldwide
Latest Happenings
Dive into Success: Navigating Retail Trends for Surf Brands in 2024
Surfing is the Fastest-Growing Water Sport in America
Surfing was the fastest growing watersport in the top 25 fastest growing sports. And for action sports, that meant Skateboarding came in at 59.1%, Surfing at 28.5% and Snowboarding at 14.5%. Our overall takeaway is that the action sports industry is healthy and consumers are being drawn in the sports that drive our industry.
Riding the Retail Wave: Top Brands Strengthening Retail Relationships and Boosting Sales with ENDVR Campaigns
ENDVR is a game-changing solution that brings brands and their retail sales associates closer together: it empowers Brands to create unforgettable in-store experiences, educate sales associates, and incentivize them to sell more.
Learn more about ENDVR: The All-in-One Digital Platform Solution
Navigating the Surf Industry: 7 Insights from Island Water Sports, Karly Cottrell
FAQ
SIMA membership not only ensures your voice is heard but also actively contributes to the well-being and sustainable growth of the surf industry. Join us in making a difference for your company, the industry, and the environment.
What We Do
What We Do
SIMA is a collaborative community where leaders work together to build a strong foundation for the surf industry. We offer networking opportunities, research reports, educational programming, and innovative sustainability solutions that benefit both businesses and the environment.
Membership Benefits
Membership Benefits
Being a SIMA member means actively contributing to the industry's strength and growth. Members have a direct impact on conversations about ocean protection, business sustainability, public policy, humanitarian causes, and professional surfing. SIMA membership fosters collaboration among industry leaders, ensuring a collective effort toward shared goals.
What Your Membership Makes Happen
What Your Membership Makes Happen
Your SIMA membership directly supports crucial initiatives such as ocean environment protection, business sustainability programs, industry research, educational programming, surf-related humanitarian causes, and collaboration on vital industry issues. By joining SIMA, you contribute to positive change in the surfing community and beyond.
What Your Membership Gets You
What Your Membership Gets You
Unlock a range of benefits with your SIMA membership, including access to industry research, educational programming, participation in ocean environmental protection and public policy efforts, and support for humanitarian outreach programs.
Podcasts
SIMA Speaker Series: Sustainability
Sustainable Practices: Surf Industry Members Association
Protecting the places we love for more than 33 years!
OUR FUNDS
Sign up for updates
Stay up to date on research, events and general surf industry related updates.
Letter from the Executive Director 2024
The History of SIMA and Waterman’s
Become a SIMA Member
Maui Relief Campaign
SURF INDUSTRY MEMBERS ASSOCIATION
Working together, our industry and its members are united to protect our industry and oceans.
MISSION STATEMENT
To support the growth of the surf industry through fearless innovation, stoke and sustainability.
VISION
Healthy ocean, healthy industry